Increasing the effectiveness of your online and print advertising doesn’t always mean you have to spend more money. Effective advertising starts when you narrow your focus and concentrate on specifics.
For example, if you sell products from a catalog, don’t advertise the catalog, but rather specific products that you feel are “best sellers” and will attract the most reader response to your ad. Once you have selected your target product or service, provide benefit statements your customer can relate to and give them a reason to buy.
“Sherry’s Pet Grooming. Open Daily. Walk-Ins Welcome. 1235 Cherry St., Smallville, NC. Call for appointments.”
“Flea and tick season is here. Get a free flea bath for your pooch when you reserve a pet grooming by Dec. 31st. Mention this ad and get an additional 10% off pet care products from our store. Stop by any day from 10 a.m. to 5 p.m. or call us at 867-5309. Credit cards, checks and cash accepted.”
See how narrowing your focus can expand your sales? Try it with your next ad in the Pitt County Women’s Journal.